Emily Ironi Dairy Fairy Portrait

Emily Ironi, Founder of The Dairy Fairy

It was always my dream to have a child, but getting pregnant didn’t come easily. Through the help of a donor, IVF and many years of wishing and hoping, I gave birth to a beautiful baby girl in February 2012. Having my daughter, Arden Rose, made me realize two things:

Being a mom is incredible.
But, trying to manage the many moving parts of work, life, taking care of a baby, and staying centered in the midst of beautiful chaos – was hard.

Breastfeeding and pumping became my focus in her first year of life – but the commitment and logistics of constantly changing into and out of ugly bras frustrated me. Surely there was a better way to provide my baby breast milk with a single bra that made a mother’s life easier, while beautifying along the way.

There wasn’t. So, I made it my mission to create one.

This gap in the market sparked my entrepreneurial spirit and love of all things beautiful, and The Dairy Fairy was born.

If anyone deserves a little magic to help get them through the day – or at least feed their little miracles – it’s mothers. I felt like I could make a difference.

My priorities seemed simple: make one elegant garment designed for nursing and handsfree pumping, ensuring comfort and fit - that didn’t resemble a medieval contraption.

After many months and a successful kickstarter campaign, the Arden – our signature bra – became one of the best selling breastfeeding and pumping bras on the market. Why? It worked.

I like to say I gave birth to two babies, all by myself, in one year! And while my own daughter had grown out of breastfeeding by this time, and I wouldn’t get to use my own creation, I knew I was doing important work for mothers across the globe.

It has been 6 incredible years of pioneering ingenious intimates. From offering one all-in-one style, to now having a collection of over 10 options for moms with different needs, sizes and budgets. 

Our mission is to be the nursing mother’s first choice in beautiful intimates that do it all. We offer the ORIGINAL and ONLY all-in-one bra designed for the specific needs of feeding and pumping that also adjusts to fit your fluctuating breast size - and a variety of other equally elegant items to solve all your issues.

Let’s face it, you’re doing the hardest, most essential, bananas job there is – The Dairy Fairy is here to make it as easy - and as magical - as possible.

From one mother to another,
Xo Emily


Emily and daughter Arden Rose

Random facts about Emily:

  • My favorite song is Tupelo Honey by Van Morrison – it was playing in the delivery room when Arden was born
  • My guilty pleasures are all kinds of chocolate and really bad reality TV. And I’m obsessed with coffee, grilled cheese and sushi (but not together!)
  • My dad is my hero – he’s gone now by his lessons are deeply ingrained in me.
  • In my “free” time, I chase my almost 7 year old, exercise and long to resume my knitting and gardening addictions.