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Emily Ironi Dairy Fairy Portrait

Emily Ironi, Founder of The Dairy Fairy

I always dreamt of having a child but getting pregnant didn’t come easily. With the help of a donor, IVF and years of wishing and hoping, I gave birth to a beautiful baby girl in February 2012. Having my daughter, Arden Rose, made me realize two things:

Being a mom is incredible.

But, trying to manage the many moving parts of work, life, taking care of a baby, and staying centered in the midst of beautiful chaos – is hard.

Breastfeeding and pumping were my focus in her first year of life – but the logistics and commitment of constantly changing into and out of ugly bras frustrated me.

But there was no other way. So, I made it my mission to create one.

If anyone deserves a little magic to help get them through the day – or at least feed their little miracles – it’s mothers. I felt like I could make a difference. And The Dairy Fairy offered an approach that’s a lot more real and relatable for moms.

My priority seemed simple:

Make one elegant garment designed for nursing and handsfree pumping, ensuring comfort and fit - that didn’t resemble a medieval contraption.

After months and a successful kickstarter campaign, the Arden – our signature bra – became one of the best selling breastfeeding and pumping bras on the market.

Why? Because it worked.

I like to say I gave birth to two babies, all by myself, in one year! Since, it has been 6 incredible years of pioneering ingenious intimates. Starting with one all-in-one style, to now a whole collection of over 10 options for different needs, sizes and budgets.

Our mission is to be the nursing mother’s first choice in beautiful intimates that do it all. We offer bras designed for the specific needs of feeding and pumping and a variety of other equally amazing items to answer your troubles.

Let’s face it, you’re doing the hardest, most essential, bananas job there is – The Dairy Fairy is here to make it as easy - and as magical - as possible.


From one mother to another,

Xo Emily



Emily and daughter Arden Rose

Random facts about Emily:

  • My favorite song is Tupelo Honey by Van Morrison – it was playing in the delivery room when Arden was born
  • My guilty pleasures are all kinds of chocolate and really bad reality TV. And I’m obsessed with coffee, grilled cheese and sushi (but not together!)
  • My dad is my hero – he’s gone now by his lessons are deeply ingrained in me.
  • In my “free” time, I chase my 7 year old, exercise and long to resume my knitting and gardening addictions.